Case Study:
Guest Experience Development for a
Purchased Suspended Roller Coaster

---

Concept Development Phase

Figure A1. Initial thumbnail sketches developing vehicle concepts for selection.

Figure A2. Selected vehicle theming concept development.

Figure A3. Vehicle concept color and texture development.

Figure A4. Key artwork describing guest experience and creative intent for the attraction.

---

Preliminary Design Phase

Figure A5. Ride vehicle detailed creative intent rendered in full color.

Figure A6. Ride vehicle final creative intent package (story board).

---

Detailed Design Phase

Figure A7. Ride vehicle final color specification package.

Figure A8. Ride vehicle final graphics package.

---

Production Phase: Ride Vendor Supervision & Art Direction

Figure A9. Ride vehicle final theming – opening day.

Figure A10. Ride vehicle final theming – opening day.

Figure A11. Guest experience.