Case Study:
Guest Experience Development for a
Purchased Suspended Roller Coaster
Concept Development Phase
![](http://thetwtgroup.com/wp-content/uploads/2021/03/1.png)
Figure A1. Initial thumbnail sketches developing vehicle concepts for selection.
![](http://thetwtgroup.com/wp-content/uploads/2021/03/2.png)
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Figure A2. Selected vehicle theming concept development.
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Figure A3. Vehicle concept color and texture development.
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Figure A4. Key artwork describing guest experience and creative intent for the attraction.
Preliminary Design Phase
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Figure A5. Ride vehicle detailed creative intent rendered in full color.
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Figure A6. Ride vehicle final creative intent package (story board).
Detailed Design Phase
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Figure A7. Ride vehicle final color specification package.
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Figure A8. Ride vehicle final graphics package.
Production Phase: Ride Vendor Supervision & Art Direction
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Figure A9. Ride vehicle final theming – opening day.
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Figure A10. Ride vehicle final theming – opening day.
![](http://thetwtgroup.com/wp-content/uploads/2021/03/12.png)
Figure A11. Guest experience.